Monthly Archives: September 2011

Solid Sales and Marketing Strategy + Army of Advocates = Business Success

Taking an idea and building it into a viable product or business requires a lot of planning, analysis, development and testing to ensure that it both meets the standards and exceeds the expectations of the marketplace and the users of the product However, building a good product or business does…

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About The Author

Donna Bales
is a product development professional with a proven track record of managing complex capital market industry initiatives during times of significant market change and market structure reform. Donna is the founder and managing director of Balmoral Advisory, a boutique advisory firm that works with exchanges, regulators, technology firms, market participants and market data vendors to identify and evaluate business opportunities, understand and respond to changing industry/market dynamics and develop and implement strategies and solutions that make sense now and in the future. In addition she acts as a strategic advisor to an international consultancy firm, CollegeHill Asia and sits on the Board of 3Q Innovation, a non-profit that focuses on retraining and replacement of older workers after protracted unemployment. Originally from Canada, Donna holds a bachelor degree in Economics from the University of Western Ontario.